Issuers Using Social Media Platform to Sell Stock Directly to Customers

Concurrently with a contemplated $17 million underwritten initial public offering (Form S-1, SEC file no. 333-181594), Professional Diversity Network, Inc. has registered $1 million common shares for a directed share offering under a newly established Customer Stock Ownership Plan, or “CSOP™” that is primarily designed for its members and other individual investors using the proprietary web and social media platform of LOYAL3 Labs, Inc. and brokerage and other services of LOYAL3 Securities, Inc. 

Professional Diversity Network develops and operates online networks that seek to connect talent with opportunity within the context of a common culture or affinity.  Investors can purchase shares online in the IPO CSOP through the issuer's website or on Facebook using a patent-pending platform and proprietary algorithms developed and administered by LOYAL3 Securities.  To participate in the IPO CSOP, investors are required to agree to receive fully electronic communications relating to the IPO CSOP and the shares acquired in the IPO CSOP and held with LOYAL3 Securities after the consummation of the IPO.  

Professional Diversity would be the second public company to offer shares on the new platform.  On May 22, 2012, Fifth & Pacific Companies, Inc., formerly  Liz Claiborne, Inc., filed a Form S-3ASR (333-181590) to offer approximately $6 million worth of common shares pursuant to a  CSOP™  or direct stock purchase and dividend reinvestment plan.  LOYAL3 Securities, Inc., a broker-dealer, acts as the shareholder's broker and agent in all CSOP transactions and investors open a brokerage account with LOYAL3 Securities to participate in the plan.  The CSOP may also include various customer reward and recognition programs to be offered at the full discretion of the issuer.